// FOR ECOMMERCE BRANDS READY TO SCALE

// FOR ECOMMERCE BRANDS READY TO SCALE

We grow emerging ecommerce brands into the next big thing

We grow emerging ecommerce brands into the next big thing

Paid ads, performance creative and growth strategy built to turn early traction into serious, profitable revenue using the systems and tooling Public Nectar built for brands ten times your size.

Paid ads, performance creative and growth strategy built to turn early traction into serious, profitable revenue using the systems and tooling Public Nectar built for brands ten times your size.

GET YOUR

FREE

GROWTH AUDIT

GET YOUR

FREE

GROWTH AUDIT

Rated 4.9/5 by 50+ businesses

Built by the team at Public Nectar

+30%

Contribution margin growth in 6 months.

+30%

Contribution margin growth in 6 months.

+100%

Ad spend scaled while staying profitable.

+100%

Ad spend scaled while staying profitable.

£1k

Wasted spend cut in the first 30 days.

£1k

Wasted spend cut in the first 30 days.

// BEYOND ROAS

Your agency reports a ROAS. Your bank account tells a different story.

Most accounts are managed to the number inside the ad platform. But a 4x ROAS on a thin-margin product can lose you money while a 2.5x on a healthy one grows it. If nobody is watching your contribution margin, nobody is actually watching your business.

So growth arrives in its worst form: revenue up, profit flat, and an end-of-month surprise from the accountant. You scale the campaigns the platform likes rather than the ones your margins can afford, and the gap between the dashboard and the bank balance widens the faster you go.

AdsChoice fixes the measurement first. One team running your ads, your creative and your growth plan, reporting the number that actually decides whether you can scale: what you keep after product costs, shipping, fees and ad spend.

Most accounts are managed to the number inside the ad platform. But a 4x ROAS on a thin-margin product can lose you money while a 2.5x on a healthy one grows it. If nobody is watching your contribution margin, nobody is actually watching your business.

So growth arrives in its worst form: revenue up, profit flat, and an end-of-month surprise from the accountant. You scale the campaigns the platform likes rather than the ones your margins can afford, and the gap between the dashboard and the bank balance widens the faster you go.

AdsChoice fixes the measurement first. One team running your ads, your creative and your growth plan, reporting the number that actually decides whether you can scale: what you keep after product costs, shipping, fees and ad spend.

GET YOUR

FREE

GROWTH AUDIT

GET YOUR

FREE

GROWTH AUDIT

// THE ENGINE • 40 assets p/m

Everything an emerging brand needs. Nothing it doesn't.

Three things, run in-house. At your stage the wins are in creative volume, the offer and not wasting spend — so that's where the hours go.
Meta Ads

Full-funnel campaigns built around what you actually keep, not what the platform reports.

Google Ads

Search, Shopping and Performance Max, built around what your margins can carry.

Tiktok Ads

Run against the same margin targets as everything else, not as brand awareness.

Growth Strategy

Offer, pricing and product mix, worked alongside the media that sells them.

40 NEW CREATIVES EVERY MONTH

Your own creative strategy, in-house and included.

Accelerator & Scale levers

Spend goes up only where the margin holds. You'll know before we push.

// YOUR NUMBERS

// YOUR NUMBERS

You'll see what you made

You'll see what you made

Most brands run on two numbers: Shopify revenue and platform ROAS. One ignores costs, the other triple-counts sales. Neither shows real profit. Every AdsChoice client gets StoreHero week one, free, turning your store and ad data into one honest profit picture.

Most brands run on two numbers: Shopify revenue and platform ROAS. One ignores costs, the other triple-counts sales. Neither shows real profit. Every AdsChoice client gets StoreHero week one, free, turning your store and ad data into one honest profit picture.

Most brands run on two numbers: Shopify revenue and platform ROAS. One ignores costs, the other triple-counts sales. Neither shows real profit. Every AdsChoice client gets StoreHero week one, free, turning your store and ad data into one honest profit picture.

01

MARGIN

Contribution margin by product

Contribution margin by product

Which products actually fund your growth, and which ones sell well but earn nothing.

Which products actually fund your growth, and which ones sell well but earn nothing.

02

ACQUISITION

True cost
per new customer

True cost
per new customer

New-customer CAC and blended MER, separated from repeat revenue that flatters the account.

New-customer CAC and blended MER, separated from repeat revenue that flatters the account.

03

THRESHOLDS

Breakeven ROAS
per product

Breakeven ROAS
per product

The number each product has to clear before scaling it costs you money.

The number each product has to clear before scaling it costs you money.

04

REPORTING

Weekly profit read

Weekly profit read

One number every week: what the ads made you after cost of goods, shipping and fees.

One number every week: what the ads made you after cost of goods, shipping and fees.

05

DECISIONS

Scaling triggers

Scaling triggers

The specific thresholds, contribution margin, CAC payback, breakeven ROAS, that tell you when a product or channel is ready to scale, not just whether spend went up.

The specific thresholds, contribution margin, CAC payback, breakeven ROAS, that tell you when a product or channel is ready to scale, not just whether spend went up.

GET YOUR

FREE

GROWTH AUDIT

GET YOUR

FREE

GROWTH AUDIT

Rated 4.9/5 by 50+ businesses

Rated 4.9/5 by 50+ businesses

// HOW WE COMPARE

Seven things worth asking any agency

Most agency sites won't put this in writing. Here's ours, so you can hold the next three agencies you speak to against the same list.

Most agency sites won't put this in writing. Here's ours, so you can hold the next three agencies you speak to against the same list.

Creative volume
The number they manage to
Who's on your account
Meta and Google
Reporting
What you're locked into
Your ad accounts and data

What you'll usually find

A few assets a month, or priced separately

ROAS inside the ad platform

Senior team on the pitch, junior manager after

Two suppliers, two plans, two sets of numbers

A monthly deck of what already happened

6 to 12 months

Often set up in the agency's name

Adschoice

40 assets a month, included in one fee
Contribution margin, after product costs, shipping, fees and spend
The people who audit your account are the people who run it
One team, one plan, one budget decision
Weekly numbers, plus what we're
changing this week
90 days, then rolling monthly
Always yours, we work inside them
Creative volume

What you'll usually find

A few assets a month, or priced separately

AdsChoice

40 assets a month, included in one fee
The number they manage to

What you'll usually find

ROAS inside the ad platform

AdsChoice

Contribution margin, after product costs, shipping, fees and spend
Who's on your account

What you'll usually find

Senior team on the pitch, junior manager after

AdsChoice

The people who audit your account are the people who run it
Meta and Google

What you'll usually find

Two suppliers, two plans, two sets of numbers

AdsChoice

One team, one plan, one budget decision
Reporting

What you'll usually find

A monthly deck of what already happened

AdsChoice

Weekly numbers, plus what we're changing this week
What you're locked into

What you'll usually find

6 to 12 months

AdsChoice

90 days, then rolling monthly
Your ad accounts and data

What you'll usually find

Often set up in the agency's name

AdsChoice

Always yours, we work inside them

// THE ADSCHOICE METHOD

You'll know if this is working inside 90 days

Audit & numbers
Rebuild & launch
Find the winner
Scale it

GET YOUR

FREE

GROWTH AUDIT

Rated 4.9/5 by 50+ businesses

01 - Audit & numbers

We go through the account and your unit economics together, and agree the targets everything gets judged against.

01 - Audit & numbers

We go through the account and your unit economics together, and agree the targets everything gets judged against.

01 - Audit & numbers

We go through the account and your unit economics together, and agree the targets everything gets judged against.

01 - Audit & numbers

We go through the account and your unit economics together, and agree the targets everything gets judged against.

// THE ADSCHOICE METHOD

You'll know if this is working inside 90 days

GET YOUR

FREE

GROWTH AUDIT

Rated 4.9/5 by 50+ businesses

01 - Audit & numbers

We go through the account and your unit economics together, and agree the targets everything gets judged against.

02 - Rebuild & launch

Tracking fixed, account restructured, first creative batch live. We keep whatever's already working.

03 - Find the winner

Rapid offer and creative testing to find the combination that brings in new customers profitably. Most brands have one.

04 - Scale it

Spend goes up only where the numbers hold. You get a weekly report on what you made, not what the platform claims.

// Results

Brands at your stage, not case studies from brands ten times your size

+40%

New-Customer Revenue

Home and garden brand, £18k to £44k a month across two quarters.

-10%

Cost Per New Customer

New-Customer Revenue

Supplement brand, acquisition cost down in 60 days on an offer restructure.

Home and garden brand, £18k to £44k a month across two quarters.

1x

Blended MER

New-Customer Revenue

Apparel brand, first agency relationship, profitable from month two.

Home and garden brand, £18k to £44k a month across two quarters.

GET YOUR

FREE

GROWTH AUDIT

GET YOUR

FREE

GROWTH AUDIT

Rated 4.9/5 by 50+ businesses

// How we think about it

// How we think about it

At your size, three things move the number

At your size, three things move the number

Most of what agencies argue about — bid strategies, attribution windows, campaign structure — barely moves a brand doing £20k a month. These do.

Most of what agencies argue about — bid strategies, attribution windows, campaign structure — barely moves a brand doing £20k a month. These do.

The offer

What you're actually selling

Price, bundle or guarantee. It's the first thing we look at and the one most agencies never mention.

The creative

How many swings you get

Winners are found, not predicted. That's why volume is included, not billed. Targeting can't buy you out of this one.

The maths

Knowing which wins are real

Contribution margin per product is how you tell real growth from expensive revenue.

0%
0%

Contribution margin

Contribution margin

// ARE WE A FIT

We'd rather say no early than take your money for six months

You're in the right place if...

Doing £10k–£50k a month in store revenue
Able to put at least £3k a month behind ads
Selling something with repeat purchase or a decent basket
Happy to share real cost of goods, not just revenue
Ready to be told when something isn't working

GET YOUR

FREE

GROWTH AUDIT

This isn't for you if...

You're still testing whether the product works
You can't commit a monthly ad budget
You're looking for overnight results
You want a big ROAS on a slide instead of honest numbers
Your margins can't support paid acquisition yet (we'll tell you, for free)
You're not willing to share real numbers with us

You're in the right place if...

Doing £10k–£50k a month in store revenue
Able to put at least £3k a month behind ads
Selling something with repeat purchase or a decent basket
Happy to share real cost of goods, not just revenue
Ready to be told when something isn't working

GET YOUR

FREE

GROWTH AUDIT

This isn't for you if...

You're still testing whether the product works
You can't commit a monthly ad budget
You're looking for overnight results
You want a big ROAS on a slide instead of honest numbers
Your margins can't support paid acquisition yet (we'll tell you, for free)
You're not willing to share real numbers with us

// QUESTIONS

The ones we actually get asked

The ones we actually get asked

Can’t find an answer?

Book a call with our CEO, Jack.

Can’t find an answer?

Book a call with our CEO, Jack.
Who is AdsChoice designed for?

Emerging ecommerce brands with a proven product and consistent sales, either adding paid ads for the first time or already running them and not seeing it in profit. If you've had a "great ROAS" that never showed up in the bank, you're exactly who we built this for.

How is AdsChoice different from Public Nectar
Why don't you just report ROAS like everyone else?
What does 40 creative assets a month actually include?
What's the investment?
How quickly will we see results?
Is there a minimum term?
Do we keep ownership of our ad accounts?

Adschoice is part of the

public nectar

group

Adschoice is part of the

public nectar

group

Adschoice is part of the

public nectar

group

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// FOR ECOMMERCE BRANDS READY TO SCALE

// FOR ECOMMERCE BRANDS READY TO SCALE

Let's work out if we can grow you profitably

Rated 4.9/5 by 50+ businesses

Rated 4.9/5 by 50+ businesses

A 30-minute call. We'll look at your margins, tell you honestly whether paid ads can grow you profitably right now, and show you what your first 90 days would look like.

GET YOUR

FREE

GROWTH AUDIT

GET YOUR

FREE

GROWTH AUDIT

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© 2026 AdsChoice. All rights reserved. 

A Public Nectar company.

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